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Tom Joules launched ‘Joules’ in 1989 after learning the ropes from his father at Joule & Son, where they predominantly sold at country shows. The first shop opened in Market Harborough and now the growing brand has outlets and stockists across the country, with stores in the popular Norfolk shopping destinations of Holt and Burnham Market. Tom and his family love to visit the area with it’s vast beaches and big open skies. Crabbing at Blakeney is one of their favourite pastimes.

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Favourite shop

Bayfield Hall for unique antiques and collectables, Bringing the Outside In at Holkham for great gifts.

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Favourite food

Cockles at Morston Quay.

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Favourite walk

Start out at Cley-next-the-Sea and walk to Blakeney Point, great for views and seeing amazing wildlife.

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Favourite beach

Holkham Beach – Great for everything, walking the dog, picnics and a game of rounders with my children.

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Favourite pub

The Dunn Cow at Cley-next-the-Sea.

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Favourite memory

Celebrating the Queen’s Jubilee on the High Street in Blakeney. It was so lovely to have a good old fashioned street party.

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Reason to visit

Great food, beautiful art, big blue skies and quality time off.

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Best of all

The open space, the sea air and the fact that as soon as I arrive, I relax and enjoy the simple things in life, lie-ins, lazy lunches and reading a good book.